Roast then Ship
To provide you with the best coffee tasting experience, we don’t roast your coffee until after you have placed your order. 

Here are the top reasons for this practice:

Flavor Preservation: Roasting coffee transforms the physical and chemical properties of green beans, enhancing their flavor and aroma. By shipping soon after roasting, companies aim to deliver coffee at its peak flavor.

Oxidation Prevention: Once roasted, coffee beans begin to oxidize, which can make them stale, flat, and lifeless overtime. Shipping quickly after roasting helps minimize exposure to oxygen.

Yes, coffee does start to lose freshness after roasting. The process of roasting activates the beans’ aging process, and if left unused, the beans gradually lose their freshness and flavors. That is why we “roast then ship” here at thegreatestcoffee.com.